BMW My Modes | BMW Theatre Screen | Next Generation In-Car Entertainment | CES 2022

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With the BMW Theatre Screen, BMW is setting new standards in the area of in-car entertainment and offering rear passengers an entertainment experience on a par with a cinema.

The BMW Group is working with Amazon to fully integrate the Fire TV experience within the Theatre Screen system – giving passengers access to a wide variety of content so they can stream videos, listen to music, and watch downloaded programs, all while on the road.

My Mode Theatre orchestrates the different vehicle functions like lowering the theatre screen, lighting and sunblinds to get the passengers in the perfect mood for the one-of-a-kind immersive entertainment experience awaiting them.

The BMW Theatre Screen is a 31-inch panorama display in 32:9 format with smart TV functions and a resolution of up to 8K.

A country-specific streaming offering is also in the works for customers in China.
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