5 Things - Why Kia Is So Popular In India? | Kia Motors India

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Hi Everyone!
When South Korean car brand Kia launched its first SUV, Kia Seltos, in India in August 2019, it had a lot of odds stacked up against it. The sector itself was going through the worst ever sales slump across two and four wheelers. Added to that, India is predominantly a small car market, leaving a large section of buyers away from it.
“KIA’s successful entry in India has further enabled the group to gain market share. KIA is a great example of successful badge engineering, something other original equipment manufacturers like Renault-Nissan have been unable to accomplish
Its attractive price point at around Rs 9.8 lakhs, Indian love for compact SUVs, and its futuristic technology, and the tiger-nose grille design was too good to pass up. The car was already BS6 compliant which would mean that buyers would not have to worry about changing regulations for a long time. Their range offers the best engine options as well.The success was replicated by all their launches after like Kia Sonet and Kia Carnival had a lot of “cool features” like voice commands, a sun roof (which is now an ultra popular feature across cars of all sizes), wireless charging and more.

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